A month after the death of Brazilian model Ana Carolina Reston, Italian fashion industry teamed with government to promote a “healthy, sunny, generous, Mediterranean model of beauty.”
The self-regulatory code of conduct aims to fight anorexia among women and the vogue for stick-thin models. It requires models to show medical proof they do not suffer from eating disorders.
New code bans models younger than 16 and calls for a commitment to add larger sizes to fashion collections.
Mario Boselli, president of the Italian Fashion Chamber, which includes fashion houses such as Versace, Prada and Missoni hopes the code could be adopted internationally.
In September, Madrid’s Fashion Week banned models with a body mass index of less than 18. Body mass index is a calculation doctors normally apply to study obesity, and anyone with an index below 18.5 is considered underweight.